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February 4, 2019

Part 1: Can Wokeness Be Branded?

Coming off the heels of Martin Luther King Day and Black History Month, here is a truthbomb for you: Martin Luther King, Jr. has been rebranded and…
February 1, 2019

Part 2: Can Wokeness Be Branded?

    If you haven't read Part 1 click here.   PROFIT OR AWARENESS Although many are excited that large companies are promoting populist causes, two contrasting…
 
March 6, 2017

How Brands Can Navigate Politics and Populism on Social Media

In my last commentary The Problem is not Fake News, Social Media, I focused on what is driving the politics and populism on social media. This time,…