marketing

October 26, 2017

We Won a Design Award! Wahoo! But Does it Mean Anything?

One of our projects for a philanthropic foundation won a 2017 Graphic Design USA award. Yay! It will be published along with the other winning entries in print,…
October 5, 2017

Exposing Kids of Color to Graphic Design

I take Pablo Picasso's quote seriously that every child is an artist. But I also take even more seriously this proverb from Tanzania's Bondei people: Sticks in…
September 1, 2015

So, What is Trump’s Brand Strategy anyway?

We have all met someone who has defied expectations to succeed. Abraham Lincoln failed numerous times in political office before becoming the 16th President of the United States. But what…
July 16, 2015

SEO: Don’t Believe ALL the Hype

I enjoy Calvinball. Well, I enjoy reading about it. This is a game played by Calvin, a strong willed kid and his stuffed tiger Hobbes (that to…
June 1, 2015

What is the Difference between Advertising and Graphic Design?

TV and cable shows are filled with characters who work in the marketing and communication industries. From news anchors to radio personalities to advertising executives to thespians, these…