logos

February 22, 2018

Do Logos Need to Always Be Deceptively Simple?

Logos are informed by the vision and mission of a brand, company or organization. When done right and executed consistently, it takes on a life of its…
 
March 15, 2016

The Problem with Branding Everything

I stumbled upon a book by the iconic graphic designer Paul Rand at the local library. Design Form and Chaos was published in 1993. (He passed away in 1996.) Throughout…
April 22, 2015

Does Hillary Clinton’s Logo Make a Wrong Turn?

If you haven't figure it out yet, designing highly publicized logos is becoming like the Roman gladiator games. With the quick response and snarkiness of social media (the hordes), your…