Brand Strategy

December 20, 2016

Reclaiming a Brand: Should Black Lives Matter Take Back its Slogan?

Black Lives Matter (BLM) can claim tremendous victories in the social, cultural and political spheres of influence. Their activism has forced politicians, local police departments, municipalities and the…
 
April 26, 2016

Is Brand Building Replacing Religion? Part 2

Read about the four cornerstones of existence in Part 1,        Honor and Sacrifice Honor is the fifth cornerstone that competitive team brands are utilizing. According to etymonline.com, Honor…
August 24, 2015

Is Brand Building Replacing Religion? Part 1

“The only thing that consoles us for our miseries is diversion. And yet it is the greatest of our miseries.” --Blaise Pascal, Pensees The above quote was…