Strategy: Develop recruitment concepts to attract prospective students.

Year Up is a national nonprofit organization founded to offer all young adults—no matter their background, income, or zip code—access to economic opportunity and social justice. Their mission is to close the Opportunity Divide by ensuring that young adults gain the skills, experiences, and support that will empower them to reach their potential through careers and higher education. Year Up achieves its mission through three interconnected strategies: direct service for students and alumni, empowering others to serve and support young adults, and changing systems that perpetuate the Opportunity Divide. 

I was invited to participate in a process along with other designers to develop a concept for a new suite of print and digital recruitment materials that will be used to attract prospective students nationwide.

Year Up provided their logos and branding guide that included logo use and brand colors..

Deliverables
Messaging
Flier (print and digital)
Social media graphics