Strategy: Rebrand a church to reflect its renewed focus on spiritual transformation and community outreach.

Oxford Circle Mennonite Church is a small vibrant, family-friendly multiracial congregation located in the most diverse section of Philadelphia. The church conducted a listening report that revealed what members were thinking. The main themes were:

• A commitment to Christ centered discipleship
• Being a diverse reconciling community
• Focus on the Oxford Circle community and beyond

This led to restructuring leadership and an emphasis on developing a diverse pastoral team.

This expressed itself in a new logo focused on an acronym that most church members used when referring to their church.

Deliverables
Logo
Stationery
Website
Print display banners
T-shirt