Strategy: Create a label for a traditional Puerto Rican Christmas drink that reflects the client’s love of the island of Puerto Rico.

Coquito is a traditional Christmas beverage that originated in Puerto Rico. It is made with Puerto Rican rum, coconut milk, cream of coconut, sweetened condensed milk and other spices. There are other drinks similar to coquito found throughout the Caribbean.

The mixed drink resembles eggnog and is usually served after dinner. Many families have their own recipe passed down through generations.

The design of the coquito label reflects five ideas:

1. Pride in the history and culture (Puerto Rican flag)

2. Warm tropical vibes (blue water and yellow sun background motif)

3. A staple food of the island (coconut)

4. Grace (typeface personifying the client)

5. Importance of tradition and artisan passions (vintage coquito typeface)

Deliverables
Label