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I attended a networking event sponsored by Finanta and met some micro-entrepreneurs. Finanta is a nonprofit community lender located in Philadelphia. We struck up a good discussion. Always remember when you tell people you are a graphic designer, they always need your services. LOL. I gave them some basic advice. I talked to one of the loan officers at Finanta. I offered to do a free branding workshop for his micro-entrepreneurs. The…
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Thriving as a small graphic design studio has its perks in the big city: flexible hours, low overhead and mobility. But, inspite of this, globalization poses a serious challenge to my business. I am a micro entrepreneur (businesses with 5 or fewer employees) and I can reach beyond the U.S. to find work at a fraction of the cost. A big thank you goes to the internet and tech start-ups…
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Industrialist Thomas J. Watson said "Good design is good business." The evidence of this philosophy was the hiring of the iconic American graphic designer Paul Rand to bring visual creativity and branding to IBM's corporate culture, products and services. This was the 1950s and this was a big idea. Today, any business and nonprofit that wants to be competitive with their big ideas must have a plan that includes a…
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The job landscape has changed and I am not just referring to the Great Recession in the last 5 years. I am talking about the last 25 years. There are already certain professions connected to graphic design, printing and advertising that have already disappeared. Does anyone remember the layout artist or a typesetter? I graduated from a vocational technical high school in Philadelphia that offered commercial art in the mid…
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Audience: Pastors and youth ministers Format: Online webinar Sponsor: Eastern University Youth Ministry Dept. http://youtu.be/hei_Vm67Q18