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I looked up the word 'success' on Google and there are 1 billion results. I also searched for the word 'failure.' Guess how many results: 446 million. What does this say about us? My son was just accepted into Columbia University. I am ecstatic. He is the first ivy leaguer in my...extended family! He is a studious young man and I think he takes after his dad. LOL Anyway, over the…
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I bought each of my four children a sketchbook when they turned nine years old. All of them are creative in some way but my goal is not to make them an artist or graphic designer. Its bigger than that. I have been an artist all my life. Some don't see graphic designers as artists and well...some aren't. The only output some cling to is marketing and branding. I do not. These…
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Did you know that American universities are in the business of branding? Of course you do! If you graduated from a Division 1 school with a football team, you know. Universities and college sports are big business...and branding is important. But activist groups are utilizing branding concepts with much success. Influential examples are PETA, GreenPeace, Super PACS, ACLU, Nation Action Network, GLAAD, Family Research Council, Anti Defamation League, etc. Believe or not, Martin Luther…
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No, I am not talking about the overload of candy your children will receive because of Halloween (although you should be concerned.) I am not referring to the $6.9 billion dollars Americans will spend on Halloween this year (although I am shocked). I am talking about something that is more detrimental to the growth of your nonprofit: fear of failure. I have been involved with non-profit organizations as a designer and…
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The apocalypse is upon us and it is filled with zombies...if you watch AMC's the Walking Dead. But that scenario is fictional to the disappointment of many lovers of that show. The end times I am talking about involves things like coding, CSS and HTML. It is web design that is in trouble. I have been reading the tea leaves for the last 5-7 years. The handwriting is so obviously on…