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Before you throw stones, you need to know that I am a brand consultant and a graphic designer. I don't consider myself a graphic designer. I AM ONE! I have a BFA in Graphic Design from the University of the Arts and have been in the field for over 20 years. You don't have to believe me but what I am going to say needs to be said. I dont believe the…
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Read about the four cornerstones of existence in Part 1, Honor and Sacrifice Honor is the fifth cornerstone that competitive team brands are utilizing. According to etymonline.com, Honor comes from the old Latin honorem meaning paying respect to; act or gesture displaying reverence or esteem. Later, it morphed into the French word honour meaning dignity, distinction, position, victory, triumph, etc. This word is related to actions and character. When speaking about physical aggression, competitive team sports use…
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Dear Mr. Lonnie Bunch, I want you to know that, along with countless other people, I continue to be excited about the coming grand opening of the National Museum of African American History and Culture (NMAAHC). So, Kudos to you as Executive Director, the Smithsonian, the donors and the people involved with bringing the NMAAHC to this point. I look forward to introducing my children to this museum after…
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I stumbled upon a book by the iconic graphic designer Paul Rand at the local library. Design Form and Chaos was published in 1993. (He passed away in 1996.) Throughout his book, he discusses contemporary graphic design and what separates good design from trendiness. His own work is used as a starting point. For those that don't know, Rand designed the IBM logo. Many things struck me throughout his book but this statement in the introduction really…
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I've taught a graduate Resource Development class for Eastern University on writing grant proposals. It is a hybrid 1-credit course that required 1-all day class at a location and several online classes. The last online class was about the importance of branding for nonprofits. Small and medium size nonprofits continue to be behind the curve with branding. Many think that it branding is simply the logo. Branding is the emotional bond your…
