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October 5, 2015

Logo Design as a Metaphor for Life

Forrest Gump's famous line 'Life is like a box of chocolates. You never know what you're gonna get" achieved certified pop culture status, pre-internet. The movie released in…
September 1, 2015

So, What is Trump’s Brand Strategy anyway?

We have all met someone who has defied expectations to succeed. Abraham Lincoln failed numerous times in political office before becoming the 16th President of the United States. But what…
August 24, 2015

Is Brand Building Replacing Religion? Part 1

“The only thing that consoles us for our miseries is diversion. And yet it is the greatest of our miseries.” --Blaise Pascal, Pensees The above quote was…
July 29, 2015

The Teen Technology Trap

Let's not forget this one fact: the first people ever on the internet were adults. That also means that the first internet addicts were adults. As much as we…
July 23, 2015

Who Remembers Building a Go-Cart?

My youngest son (far right) and I were having a conversation about my life and the things I did as a kid. "We built wooden go-carts and…