May 4, 2016

4 Reasons Why the Term ‘Graphic Design’ Won’t Last into the 22nd Century

Before you throw stones, you need to know that I am a brand consultant and a graphic designer. I don't consider myself a graphic designer. I AM…
 
April 26, 2016

Is Brand Building Replacing Religion? Part 2

Read about the four cornerstones of existence in Part 1,        Honor and Sacrifice Honor is the fifth cornerstone that competitive team brands are utilizing. According to etymonline.com, Honor…
 
April 25, 2016

Better Branding is Needed for the National Museum of African American History and Culture

Dear Mr. Lonnie Bunch, I want you to know that, along with countless other people, I continue to be excited about the coming grand opening of the…
 
March 15, 2016

The Problem with Branding Everything

I stumbled upon a book by the iconic graphic designer Paul Rand at the local library. Design Form and Chaos was published in 1993. (He passed away in 1996.) Throughout…
Branding + Design
January 3, 2016

Nonprofits: The Importance of Branding

I've taught a graduate Resource Development class for Eastern University on writing grant proposals. It is a hybrid 1-credit course that required 1-all day class at a location…